Jenna Cowie (Head of Revenue and Marketing) presented the annual East Midlands Railway lecture and shared how a rail operator develops a new brand, whilst remaining sympathetic to over 180 years of railway operation history but also creating an identity that will deliver patronage growth in the region. The video of this lecture can be seen in the Members area on the lecture video page. Please log in to view.

Jenna took us through the journey EMR have been on and how they created a brand and campaigns that engages customers, staff and stakeholders alike. There was also a sneak preview of EMR’s new brand platform and the marketing campaign due to go live later in autumn 2021!

Image courtesy of Geof Sheppard, CC BY-SA 4.0, via Wikimedia Commons